Frequently Asked Questions (FAQs)
Tuesday, April 20:
- 4:00-5:00 p.m. - First Taste: A Reception for First Time Attendees
- 5:00-7:00 p.m. - Welcome Reception for all attendees
Wednesday, April 21:
- Seminars
- Tabletop Exhibits (one day only!)
- Special Events
Thursday, April 22
- Seminars
- Special Events
Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
CheeseCon welcomes cheese, butter and whey industry professionals from across the globe. Attendees include:
- CEOs and other C-suite executives
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Plant managers and supervisors
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Food safety and quality assurance staff
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Maintenance and sanitation workers
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Artisan cheesemakers
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Human resources leaders
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Marketing staff and product distributors
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Research and development scientists
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Sales teams
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Young professionals
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Experienced industry veterans
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And more!
Dairy Manufacturers, Processors, and Marketers are welcome to attend, regardless of membership.
Industry Suppliers MUST be members of Wisconsin Cheese Makers Association to attend.
See category descriptions below for reference. For additional questions, please reach out to us at events@wischeesemakers.org or call 608-286-1001.
A Dairy Manufacturer is a business engaged in converting milk and milk components into natural dairy products.
A Dairy Processor/Marketer is a business engaged in producing processed cheese types or converting natural cheese into spreads and dairy foods; engaged in cutting, converting and packaging cheese; or engaged in marketing, buying, brokering or distributing cheese. Whey processors that produce, blend, and package whey products are included, as well as whey buyers, brokers and distributors.
A Supplier company is a company that provides a good or service to dairy manufacturers or to dairy processor/marketers.
Learn more here.
All registrations include access to the following networking events:
- Tuesday, April 20:
- First Taste: A Reception for First Time Attendees
- Welcome Reception
- Wednesday, April 21:
- Continental Breakfast
- Complimentary Lunch
- Reception & Championship Cheese Auction
- Thursday, April 22:
- WCMA Recognition Breakfast
- Complimentary Lunch
- U.S. Champions Reception
- Afterglow Reception.
Registration desks and badge printing are located in the Exhibition Hall at the Alliant Energy Center. Registration will be open:
Tuesday, April 20th from 12:00-7:00 p.m.
Wednesday, April 21st from 7:00 a.m.-5:30 p.m.
Thursday, April 22nd from 7:00 a.m.-6:00 p.m.
Registrations canceled on or before April 12, 2027 will receive a 75% refund. No refunds will be issued after April 12.
Transfer requests before April 12 can be made by contacting events@wischeesemakers.org. After April 12, all transfers will take place onsite at the Registration Desk.
Visit the Venue & Lodging page for details on nearby hotels and special 2027 CheeseCon rates.
Free surface parking is available at the Alliant Energy Center throughout CheeseCon.
Yes, the Alliant Energy Center is ADA Compliant. If you have a specific question about access at the Alliant Energy Center, or if you may require special arrangements, please contact the Center in advance at aec@alliantenergycenter.com, or (608) 267-3976.
Yes, the official CheeseCon mobile app will be available for download in March 2027.
