Exhibitors’ Club Guest Pass Program
Bring your customers to CheeseCon’s exhibit floor - at no cost to them! Exhibitors’ Club allows our exhibitors to purchase an exclusive passcode to distribute to your key dairy processor customers.
- Visit CheeseCon.org and purchase a 2-use passcode for $180.
- Your recipient can use the passcode for free access to the exhibit floor with a Wednesday Tabletop Exhibit & Networking Events pass or $90 off a Full Registration.
- Sign up today and WCMA will forward your passcode within two business days.
- Your passcode purchase is nonrefundable and is for use by your processor customers, not industry suppliers.
Additional Program Details:
How does the Exhibitors’ Club Guest Pass Program work?
After you purchase a passcode (2-use available), WCMA will send you a custom discount passcode. Invite your customers to join you at CheeseCon, providing them with your unique passcode. During the registration process at CheeseCon.org, your guest will use the passcode to either receive free access to the exhibit floor with a Wednesday Tabletop Exhibit & Networking Events registration or $90 off a Full Registration.
Who can use my guest pass?
The Exhibitors’ Club Guest Pass Program is built to bring your customers to you! The passcode will function only for dairy processor registrants. [A dairy processor is one of the following: a firm engaged in converting milk and milk components into natural dairy products; or a firm engaged in producing processed cheese types; or a firm engaged in converting cheese into other dairy products, or engaged in processing whey. A firm that markets cheese, purchases or brokers cheese, or distributes cheese as its primary business is also a dairy processor.]
The Exhibitors’ Club Guest Pass Program is not available for supplier companies or exhibitors. Please reference “Booth Staff Registration” for information on registering your booth staff.
How can I track who has used my code or how many remain available?
The 2025 CheeseCon website will have a private webpage for the Exhibitors’ Club Guest Pass Program. There, you’ll see at a glance your remaining number of uses for your passcode. For additional information, such as names of the processors who have used the passcode you offered, contact WCMA’s Events Team at events@wischeesemakers.org.
What if I want to purchase additional passes to add to an already purchased pack?
Please contact Caitlin Peirick at cpeirick@wischeesemakers.org